Meet Safe-T Rider, a character developed by the Elevator Escalator Safety Foundation (EESF) to teach young children safety rules for riding on elevators, escalators and moving walks. On an 8 minute video, the "heart" of EESF's Safe-T Rider program - the catlike Safe-T Rider uses "rap" music and a little magic to show children ages 8-10 how to safely navigate elevators, escalators and moving walks.

Safe-T Rider's song is repetitive - an important factor in teaching young children. Although too fast for some adults, children pick up the words immediately, and the song's lyrics repeat industry-developed safety rules.